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 n 2000 and 2001 Sony's VAIO line of computers came in a dozen
varieties of desktops and laptops. Each one of these models
required a promotional microsite that would highlight its
features and be a resource for the potential customer. The
microsites needed to be engaging and didactic at once; they
needed to fit into the confines of the newly launched "sony
style" site; and they needed to look cohesive with that site's
look-and-feel as well as asserting the VAIO brand.
Working with Kinetiscope we designed and developed these
microsites. They were created in tandem with Sony's in-store
VAIO demos and screen savers that were installed on all new VAIO
machines during that two year period. As such all of the pieces
had a consistent look and were not only complimentary to each
other, but helped reinforce the VAIO brand.
Like all of the projects we did at this time for Sony, the
interactive animations were all done in Flash. We created
engaging examples of each of the new features and their
capabilities for every model. We provided maintenance and
updated the files frequently to account for the ever-improving
VAIO technology. The look-and-feel of these projects reflected
cutting-edge innovation without succumbing to the common flaw of
edgy tech-driven design that alienates and confuses the user.
The interface was elegant and sophisticated but still
straight-forward and the information easily accessible. 
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SeedyPumpkins is a New York City based multimedia design studio with expertise
in digital and print media, the graphic arts and information sciences. For more
information please write: info@seedypumpkins.com
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