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 heingold was looking to dust off its "working man's beer"
reputation and re-position itself in the marketplace as the beer
of choice for a younger hipper crowd. With the New York based
advertising agency Powell heading the re-branding efforts, our
associates fleshed out the interactive counterpart to the new
campaign.
Keying off Rheingold's old New York history, the site was able
to mirror the campaign and tap into and resurrect such retro
elements as the popular Miss Rheingold contest from the 40s, 50s
and 60s. Other mid-century advertisements and packaging were
featured to reinforce the continued tradition of this urban
favorite.
Our associates tailored Powell's vision to meet the needs of the
web. The site retains the culture coolness and boldness that was
Powell's objective while still making the site intuitive and
navigable and informative.
Implementation/Programming: RedCent Networks; Produced by Linda
Fitzgerald. 
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SeedyPumpkins is a New York City based multimedia design studio with expertise
in digital and print media, the graphic arts and information sciences. For more
information please write: info@seedypumpkins.com
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