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 s the American branch of the Japanese Publishing house Kodansha
set off for the BEA they took along this teaser that was both a
looping animation and an interactive display in their booth. It
was an attention-drawing piece that showcased one of their lead
cooking titles: The Breakaway Japanese Kitchen.
For this piece we employed some earlier thoughts we had had
about "bringing something new" to book promotion. We had already
built a prototype teaser of sorts that would animate a small
amount of the content of an upcoming illustrated book. That
prototype (see Nars: Make-Up Your Mind) proved an excellent
launching pad for the creation of this animated promotion.
We highlighted some of the splashy photography from the
cookbook and worked in an appropriately fresh color palette and
type treatment that spoke to the flavor of the book. We added
its physical specs, some contact information and even a sample
recipe. The whole piece was burned onto a mini-CD and given out
to interested buyers. It also ran as an interactive display,
that looped a slide show of some of the book's photography when
it had been idle for a few minutes.
Our presentation was a big hit. In addition to being an asset
for marketing at the BEA, Kodansha's Special Sales Department
found it useful in sending out splashy sales packages, that
breathed life into the ordinary industry-standard
tip-sheets. 
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SeedyPumpkins is a New York City based multimedia design studio with expertise
in digital and print media, the graphic arts and information sciences. For more
information please write: info@seedypumpkins.com
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