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 he World Gold Council's annual members award show is celebrated
with an elaborate dinner and accompanying fashion show. The
event is an extravagant display of jewelry and couture. Working
with the Gold Council's creative consultant Jim Feldman we
designed and developed this sophisticated showpiece that acted
as an atmospheric introduction to each bejeweled model.
We employed Flash in an unusual way, by fading still abstract
photography, we created a plush fluid effect. The screen
undulated with orange and light. Each new slide showing a piece
of jewelry and the designer's name was proceeded by a gurgling
orange wave and a blast of light. The fabricated sense of
movement was a successful trick of optics, and the overall feel
perfectly reflected the dappled and spotlighted award-show
floor.
This piece was a very impressive replacement that eclipsed the
simple slide shows that had been used to showcase the Gold
Council's jewelry in previous iterations of the award banquet.
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SeedyPumpkins is a New York City based multimedia design studio with expertise
in digital and print media, the graphic arts and information sciences. For more
information please write: info@seedypumpkins.com
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