dagio Teas is a charming, if quirky, online tea company that sells high-quality loose-leaf tea. They adore their customers and they expend much effort in providing new services and information for them on an on-going basis. In exchange they have die-hard fans that have spread the word and allowed Adagio to expand over the past five years.

Now it is time for Adagio to update its look from the bare-bones essentials to a more refined brand and collateral that reflects their new stature. SeedyPumpkins has been involved in various area of this brand overhaul and have also been fortunate enough to be involved in the packaging of some of their newer products.

For the new logo and type treatment Adagio wanted to be sure to include a reference to their music-oriented name and some how also to loose leaf tea. We skillfully combined a tea leaf and a G clef into their logo mark in such a way that the viewer might read either shape first, then have the second revealed.   





SeedyPumpkins is a New York City based multimedia design studio with expertise in digital and print media, the graphic arts and information sciences. For more information please write: info@seedypumpkins.com

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